Our most innovative project to date- the world first Phygital club.

APC Labs provided the digital strategy, concept, channel communications plan, blockchchain enabled web platforms, content creation and marketing collaterals.

NOWHERE is a global network of exclusive clubs bringing together leaders from various sectors such as technology, business, luxury, and art. It serves as a space dedicated to innovation, collaboration, and learning, combining physical and digital interactions.

Concept

NOWHERE aims to address the growing need for interaction between digital communities and social networks. It provides a combination of real-world experiences and virtual interconnections.

Digital Experience

With its unique digital identification, NOWHERE not only exists within its physical walls but also online. The club offers its members access to premium content and events through its website. An AI-powered lifestyle assistant caters to member requests, and the data collected helps improve their in-club experience. Each membership generates a personalised NFT that unlocks experiences. A more advanced app is in the pipeline for 2024.

Membership

Entry to NOWHERE is exclusive, with a rigorous admission committee overseeing membership requests to maintain the club's elite standard. Various membership tiers are available, including founding members, regular members, ambassadors, and corporate memberships.

Venue

Located in the heart of Geneva, NOWHERE seamlessly blends Italian design with cutting-edge technology. Housed in a historic 17th-century building, the space has been redesigned by Milanese architects Galente Menichini, featuring state-of-the-art facilities and a luxurious decor.

Premium Services

Beyond being just a club, NOWHERE offers a holistic experience with bespoke services. It boasts its own food & beverage services, with renowned mixologist Nico de Soto and Venezuelan chef Alejandro Cotorett crafting exceptional menus. Additionally, NOWHERE provides concierge services through Louis Fourteen, a company within the same group, offering personalized services ranging from personal shopping to private assistance.

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